Global eCommerce Content Specialist
Job Description
The role of Global eCommerce Content Specialist is new in the organization and has as aim to strongly accelerate our growth in ecommerce by developing our content strategy to be fit for purpose, by mapping and developing most effective ways of working across internal teams, globally and at local market level and externally with the agencies.
Responsibilities:
INTERNAL
• Develop content strategy across all eCommerce channels to drive content from Good to Better to Best – Fit for Future (consumer generated content)
• Ensure content is best optimized across all retailers platforms, meets the needs of local markets’ shoppers/consumers and ensures JDE products are easy to find & buy, with ultimate objective to maximize conversion
• Develop Content Playbooks that outlines all content types and best in class examples
• Overall develop best in class basic and advanced content tailored to each Retailer for core range, NPD and artwork of retail media activations
• Constantly identify current gaps and develop and action close the gap plans
• Monthly and quarterly reporting on content scorecard via MRD’s QBR at global and local level
CONTENT CREATION
• Lead the creation process from brief to execution
• develop and set in place relevant methods for tracking ROI
• Support marketing projects to ensure best in class visuals assets are being created
• Close management of agency partners – briefing, providing assets, feeding back and approve eCommerce content
• Work closely with wider content teams and marketing teams
CONTENT IMPLEMENTATION across eComm channels
• Work closely with local markets to map best and most effective ways of working
• Ensure clear roles and responsibilities are deployed in alignment with all functions
Qualifications
If you have the courage and confidence to venture into new cultures & territories, and you're brimming with an entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE. We roll up our sleeves, pitch in, and get our hands dirty to break new ground. Committed to playing at our best, we think bigger and move faster, always rising to the challenge that matters most and celebrating the wins that count.
For this role as a Global eCommerce Content Specialist, we’re looking for someone who has the following skills and experience:
• 2-4 years’ experience with content creation and implementation and working in relevant online content roles
• Experience in content strategy development & roll-out
• Experience in online asset management
• Collaboration skills to work across teams
• Ability to create strong relationships across internal departments and external agencies
• Ability to set and achieve goals and manage multiple projects and priorities
• Excellent communication and presentation skills (oral and written)
However we are willing to look outside the above for the ideal candidate that can drive game changing strategies and tactics.
The role is located in the Global eCommerce team in Utrecht. The role will require some travels in European markets and potentially in broader regions out of Europe.
Your application at JDE
If you are interested in this career opportunity at JDE, hit the “I’m interested” button and upload your application. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE will be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.
The future of work is hybrid, with both office and home playing an important role. At JDE, we value meeting colleagues in the office to unleash the possibilities of coffee and tea together and we enjoy our focus time when working from home. Join us and you will experience both. Because it’s amazing what happens over a cup of coffee.
Additional Information
JDE is a subsidiary of JDE Peet’s, the world's leading pure-play coffee and tea company, headquartered in The Netherlands. For more than 265 years, JDE has been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today, JDE unleashes the possibilities of coffee and tea in more than 100 countries, through a portfolio of over 50 brands including L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.
What’s it like to work at JDE?
We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.
At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.